Ah, the Google Search Console, the holy grail of all marketers. The Search Console is a suite of tools that tracks your website’s visibility on Google and attributes your rankings to specific factors. It’s also a beneficial tool that allows you to monitor your pages and keep track of any penalization issues.
What is the google search console?
However, Every website owner wants to see their site rank well in Google. But even if you’re doing all the right things to optimize your site, there’s no guarantee that your pages will show up in search results.
Enter Google Search Console, a free tool from Google that helps you monitor and improve your site’s visibility in search results.
Search Console, which used to be called Webmaster Tools, is a collection of Google tools and reports that can help you understand how Google views your site. Its features can help you identify problems with your site and fix them.
To use Search Console, you’ll need to verify that you own or have access to the site. This isn’t as difficult as it sounds — anyone can do it! You just need to add a file or HTML tag to your website.
Why should you sign up for the google search console?
Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site’s presence in Google search results. You don’t need to sign up for Search Console to be included in Google search results, but Search Console helps you understand and improve how Google sees your site.
Search Console can give you valuable insights into many important aspects of your website’s performance in search engine results, such as:
- Search queries used to find your website
- How often your pages appear in Google search results (impressions)
- Which search queries show your website’s pages (clicks)
- Your website’s average position in search results
- The number of people who click on your site from mobile devices (mobile clicks)
- The number of people who click on your site from desktop devices (desktop clicks)
The URL Inspection Tool
The URL Inspection tool collects detailed crawl, index, and serving information directly from the Google index for your pages.
You can use this tool to check if Google has crawled a specific page, ensure that Google understands the content of the page, submit a request for crawling, request indexing of new content, and see why a URL might be affected by a manual action.
For more details on using the URL Inspection tool to test individual URLs, see Inspect a URL.
Google Search Console reports and why are they important to your website?
Google Search Console is a free service that allows webmasters to track their website’s performance in Google search. It was previously known as Google Webmaster Tools.
Google Search Console offers a variety of tools and reports for your website, such as:
- Monitor your search traffic and appearance on the search result pages.
- Fixing your indexing issues to allow Google to find and crawl your website.
- Troubleshooting AMP, mobile usability, and other Search features, including rich cards and structured data.
- Submitting a sitemap and individual URLs for crawling.
- Receiving notifications from Google when your site has indexing, spam, or other problems.
The performance report
Performance report shows you how well your site is performing in Google search results, and lets you see which keywords your website ranks for, how many times people clicked on your website, and which websites are driving traffic.
The performance report is group into three separate tabs:
Search appearance: For instance, this shows where your website appears in search results. This tab includes the following reports.
Keywords: Shows the keywords that your site ranks for in Google Search. This can help you refine which queries to target in the future.
URLs: However, This shows the URLs of your website that appear in search results. This can help you ensure that only the most relevant pages are appearing and getting clicks from Google Search results.
Sitelinks: This shows the sitelinks that Google has determined to be most useful to searchers when searching for your site on mobile devices.
Search performance: This shows how users interact with your content in search results. tab includes the following reports.
Queries: This shows how often your site appeared in organic search results. You can view this report by clicks, impressions, click-through rate (CTR), or average position to see what’s working best for you, and use this information to improve future content and rank higher in search results.
We often show sitelinks for results when we think they’ll improve the user’s experience.
Sitelinks are intend to help users navigate to your site’s most relevant pages. For instance, if site links are appearing for your site and you don’t want them, you can block them using the Sitelinks Search Box feature in Google Search Console.
In addition, if you’ve verified ownership of your site with Google Search Console, you can use the Sitelinks Search Box report to generate a special tag that drops site links from appearing on search results. Add the following tag to your home page:
<meta name="google" content="nositelinkssearchbox" />
Accelerated mobile pages
AMP, or Accelerated Mobile Pages, is an open-source coding standard for publishers that allows them to load their mobile web pages instantly everywhere.
For instance, Originally developed by Google as an answer to Facebook’s Instant Articles and Apple News, AMP is a way for publishers to easily create responsive, mobile-optimized content.
In addition, AMP helps improve performance on mobile devices where internet connections can be slower. It also improves the loading speed of web pages on desktop devices due to its streamlined code.
Submit Your Sitemap
Connecting your Google Search Console account to your Data Studio report is a great way to add SEO metrics and insights to your Google Analytics reporting.
In addition, You can just submit your sitemap.xml file to Google Search Console and you’re done.
While this is a good start, there are other things you should be doing to ensure that your site gets crawled properly by Google.
A sitemap is a file that contains all the URLs of your site so that search engines can easily crawl and index pages on your website. By providing information about all of the pages on your website, along with the metadata, you can save search engines time and increase the chances of having your content indexed quickly.
Fixing Indexing Issues
Now that you’ve created your sitemaps, have submitted them to Google, and made sure there aren’t any errors in them, it’s time for the fun part of SEO – crawling.
Head over to the Search Console (formerly, Webmaster Tools) and click on Crawl at the left-hand side.
In addition, The first thing you’ll want to do is check for crawl errors. This will show you all of the pages that Google tried to crawl but failed to find. In addition, the most common reason for this is a broken link.
If you find that a page is returning a 404 error (meaning that it doesn’t exist), then it should be removed from your sitemap.
Your sitemap might also contain pages with 302 redirects (meaning that they are temporarily redirected) or pages with 500 internal server errors if your website has some technical issue. The key here is to make sure that all these issues are fixed and these pages can be crawled by Google.
Fixing Security Issues
For those using Google’s Search Console with their site, we’ve made it possible to fix a few security issues. Any issues you fix will be remove from the report in the next update.
The two types of issues that can be fixed are:
Security issues: This is where Google has found potential security problems with your site and requests you to look into it.
Malware: This is where Google has found malware on your site and requests you look into it.
Webmasters and site owners use the Search Console to submit and check sitemaps, check crawl errors, and maintain other relevant information on their sites. In addition, the Fetch as Google tool allows webmasters to see a particular URL as Google sees it.
You can also see whether or not Googlebot can access a page on your site, how it renders the page and whether any page resources are blocked to bots.
The Search Console also contains tools that let webmasters write and test robots.txt files, remove URLs from search results or temporarily block search spiders from crawling a website.
This is a perfect place to go if you are just starting out on your SEO journey. Google search console allows you to manage your website and diagnose problems. It is a great place to go for beginners that just want to implement basic fundamentals of SEO and monitor the health of their website.