Best SEO Audit Tools to Improve Your Website

Today, all businesses are investing heavily in digital marketing and social media to increase their brand presence and sell products online ( best SEO audit tools).

In addition, Several companies recruit their own marketing teams, and some hire SEO agencies, SEO audit consultants, and freelancers to promote and conduct their online marketing.

Search Engine Optimization (SEO) plays a crucial role in popularizing websites in major search engines and achieving ranking positions for keywords and landing pages. In general, we start  SEO for a website by first conducting an SEO audit.

The SEO audit process is time-consuming and we have to analyze all pages of the website with the support of various technical tools.

We can find numerous SEO audit tools on the internet to audit and analyze the website to find out problem areas. 

We need to create a detailed audit report with all the recommendations to the website to improve search results and rankings.

How to audit website content using these best SEO tools that will help you improve your website site:


SEO Audit Tools #1. Semrush

Semrush is another widely used research and audit tool to track competitors’ organic keywords, competitor research, backlinks, and PPC keywords. 

We can aggressively use the  Semrush tool to track competitor data and implement it in our SEO efforts to improve our website rankings. 
You can refer to the best SEO tool review to learn more about Semrush’s features.

  • Uncover competitor ad strategies and budget
  • Finding competitor ad copies
  • Finding top publishers and advertisers
  • Backlink analysis
  • Create effective ad campaigns
  • Find the most effective keywords for SEO and PPC
  • Compare with competitors
  • Export complete analytical reports in Excel Format
  • Complete website audit and position tracking

SEO Audit Tools #2. Screaming Frog

Screaming Frog is a desktop program and crawling tool that analyzes the entire website.

In addition, The tool provides useful information for website SEO issues by searching the entire website.

We can examine various parameters with the help of this auditing tool, such as site links, outbound links, meta descriptions, anchor text, security, broken links, response time, ALT tags, and many more. The tool searches up to 500 URLs for free.


SEO Audit Tools #3. Moz

Moz is a large SEO agency and one of the most well-known SEO tool providers. However, Website owners rely heavily on Moz products in their SEO efforts.

SEO professionals use Moz rank, domain authority, and page authority as metrics when link building with other sites.

Moz provides both free and paid tools aimed at small and large enterprise businesses.

  • MozBar
  • Keyword Explorer
  • Business Listing
  • Open Site Explorer
  • Research Categories
  • Business Consol

SEO Audit Tools #4. Ahrefs

Ahrefs competes for the top spot among the most trusted all-in-one SEO tools. To be fair, Ahrefs offers one of the most comprehensive and user-friendly technical SEO auditing tools you can find on this list.

First, Ahrefs runs entirely in the cloud. This means that for the price of your subscription, Ahrefs will provide you with all the computing resources needed to perform audits and other services.  

Ahrefs site audit tool automatically detects over 100 technical and  SEO issues on your page that can negatively affect your SERP ranking. Best of all, these issues are grouped by type and combined into reports with full-color charts that you can print and review with your team or show to your clients.

Categories used here include performance, HTML tags, social tags, content quality, inbound and outbound links, broken images, or scripts.


SEO Audit Tools #5. WebCEO

WebCEO is any other vividly used auditing tool to locate all the problems located on the website.

It is a SaaS platform used for tracking and monitoring SEM Campaigns, managing links, opponents’ activity and can optimize keywords.

  • Keyword Optimization
  • Link Building
  • Competitor Analysis
  • SEO Performance Reporting

SEO Audit Tools #6. Woorank

Woorank is an amazing website analysis auditing tool and this tool is very useful for website owners, SEO agencies, B2B, and digital marketing companies. 

In addition, It provides a detailed analysis of on-page SEO, off-page SEO, broken links, backlinks, locates bad websites, and provides recommendations to improve website visibility and ranking. 
It also offers free and paid versions and we can download test reports in PDF format. Woorank reports are easy to understand and  SEO consultants can easily fix website problems.


SEO Audit Tools #7. SpyFu

SpyFu is an amazing tool to extract competitor information and you can watch all your competitor’s activities. 

Therefore, It is very useful for  SEO companies and website owners to conduct online marketing, digital marketing, and sales activities. 
If we enter a URL on the SpyFu homepage, we will get all the information about the website and its competitors, such as the keywords they used, backlinks, number of searches, and more.


SEO Audit Tools #8. SEO Site Checkup

The SEOSiteCheckup is a free audit tool that analyzes your entire website in 6 different categories as Mobile Usability, SEO Issues, Social Media, Servers, Security, and Semantic Web. 

It is a comprehensive SEO tool that puts all search data at your fingertips. engines, Site Health Score, Website Performance, and Failed Site Checks.

Topic: 8 Reasons Why SEO Isn’t Working For You


SEO Audit Tools #9. Seoptimer

Seoptimer is an amazing free audit tool for finding website errors. After that, The tool recommends ways to improve the website’s search rankings. We can also download the Google Chrome extension to inspect individual website pages.


SEO Audit Tools #10. Raven tools

Raven tools is an amazing SEO audit software for digital agencies and SEO consultants to get quality reports with all technical SEO issues and recommendations. 

With this tool, we can get all the suggestions related to page speed, layout, social media reputation, backlinks, and online reputation.

Raven Tools offers a list of SEO tools to research and optimize your website. The tool is easy to use for audit, marketing, and social media reports. 

Raven tools is the best choice if you want to run marketing campaigns and improve website ranking.


SEO Audit Tools #11. Page Modified

Page Modified is an in-browser crawler tool that collects technical SEO data from your website presents it in an easy-to-read table along with optimization tips and information.


SEO Audit Tools #12. Google PageSpeed Insights

Google PageSpeed ​​Insights is a technical SEO audit tool that focuses on page speed optimization. 

Enter a URL and Google PageSpeed ​​​​​​Insights will analyze the content and provide actionable tips to make the page load faster. Page load speed is becoming one of the most important technical SEO factors used by search engines to determine SERP rankings. 

When pages take a long time to load. visitors are less likely to wait for their content to load and more likely to leave the page without interacting. 

This means poor conversion performance, a higher bounce rate, and a disappointing customer experience.


SEO Audit Tools #13. Google Search Console

Free tool Google Search Console from Google that allows marketers, web developers, or website administrators to easily monitor their presence in  Google search results. 

The Google Search Console provides tools and reports to help users diagnose some of the most common SEO technical issues. 

You can use the console to check that all pages on your site are accessible to Google’s web crawlers, to ensure that new pages are indexed as expected, and to receive alerts when Google finds spam or indexing issues on your site recognizes. 

Aside from technical SEO features, the console allows marketers to examine their website’s entire backlink profile and track all their keyword ranking positions in the SERPs.


SEO Audit Tools #14. OnCrawl

The OnCrawl platform offers a variety of useful SEO and website management tools, including a log analyzer, a search ranking monitor, a backlink tracker, and a technical SEO audit tool. 

There are a few things that set OnCrawl apart from the competition when it comes to technical SEO. OnCrawl is designed to crawl the largest e-commerce site in Europe with over 70 million pages.

 Another factor is the crawl comparison, which gives users the ability to compare crawls separately and identify technical issues that still need to be resolved.


SEO Audit Tools #15. SEOmator

SEOmator is one of the most powerful technical SEO audit tools available on the market today. 

While most digital marketers use up to four different marketing tools to check their SEO performance. SEOmator promises to provide on-page and off-page technical SEO audits on a single platform. 

SEOmator publishes a long list of all the problems that its web-based software can detect on its website. The covering technical SEO elements, both on-page and off-page.


SEO Audit Tools #16. GTmetrix

GTmetrix is ​​a performance analysis and reporting tool that alerts you to technical issues on your website that may be affecting site speed and user experience. 

Google is increasingly focusing on user experience as a ranking factor and it has been shown that improving factors such as page load times can have a positive effect on search engine rankings and performance. 

GTmetrix collects your website performance data, analyzes it according to the same rules as Google PageSpeed ​​Insights and Yahoo And Slow then gives you a performance score and an indexed score compared to other users on the platform. 

You can measure your page speed objectively and see how it compares to other websites. 

The next step is optimization GTmetrix helps you visualize how page load times relate to total page size and the total number of queries so you can implement the best strategy to improve the user experience for your visitors and move up in the SERPs.


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Sachin Kushwaha Author

Sachin Kushwaha is a Blogger at Digital Rank Brain. He is inspired by a lot of bloggers all over the world. He blogs on SEO, Social Media WordPress Guides, Blogging Tips, Money Making Ideas, etc

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