How to Improve Website Performance in WordPress

When your WordPress site’s loading speed is slow then users take the necessary action of closing the tab and never coming back to your website. Here in this article post, we will cover all the best-recommended WordPress page caching plugins that help you to improve the Website Performance of your blogs & websites.

Reduce page weight

Many people who use WordPress don’t know about the wp-rocket plugin. Here are some of the benefits of using this plugin.

Rocket Loader: This is a feature from Cloudfare that will defer the loading of Javascript until after rendering your page.

LazyLoad: This will load images as they come into view so you can speed up the display of your website and save bandwidth.

Minification: HTML, CSS, and Javascript files are minified to reduce their size.

Combine Google Fonts Files: This will combine multiple google font requests.

CDN Support: With this plugin, you can host your static files on a CDN (Content Delivery Network) to improve page load times for visitors around the world.

Enable browser caching

However, When a user visits a webpage, browser caching saves webpage resource files on the user’s local computer. Doing so reduces the load times of subsequent pages a user visits because there is no need to re-fetch files that have already been downloaded.

#Why should you enable browser caching?

When you turn on browser caching, you instruct the visitor’s browser to keep local copies of your site’s files for a specified period. This reduces the number of HTTP requests handled on subsequent page views, helping your website run more efficiently and faster.

#How to enable browser caching?

You can enable browser caching by tweaking your website’s .htaccess file or by installing a plugin such as W3 Total Cache or WP Rocket.

Minify CSS, JS and HTML code

Minification is the process of removing all unnecessary characters from your code without changing its functionality. It improves response time by reducing the size of the HTTP response.

To minify your CSS and JavaScript files, you have to follow these steps:

1 – Go to the WP Rocket tab in your WordPress dashboard

2 – Click on the Static Files tab

3 – Uncheck the box next to “Combine files” (See image below) and click Save Changes.

4 – Re-enable the Combine files option by checking that same box you unchecked previously and clicking Save Changes again.

Combine files

Combine CSS and JavaScript files to decrease the number of HTTP requests your browser has to make when rendering a page. This can greatly reduce the time it takes for your site to load. You can combine your CSS and JavaScript files manually by combining them into one file for each, or you can use a plugin like WP Rocket to do this for you with the click of a button.

Use a CDN

CDN stands for Content Delivery Network & Content Distribution Network. A CDN is a bunch of servers around the world that host copies of your site’s static files (like images, CSS, and JavaScript) and serve them to your visitors from a server that’s geographically closer to them. by using a CDN, you are using multiple servers to deliver your site to visitors instead of just one, which can increase the speed at which your site loads for users who are physically separated from your server.

The WordPress plugin WP Rocket has built-in support for popular CDNs like MaxCDN and Cloudflare, allowing you to easily serve static files from the CDN. If you don’t want to use WP Rocket, then you can install one of the many free CDN plugins available in the WordPress repository.

Run server-side caching

A cache is a temporary storage location for frequently accessed data. By storing these files in a temporary folder, the server can speed up the website loading time. There are several types of caching, but the most effective one is server-side caching. This is a one-time process that serves all web pages to your visitors without accessing the database. If you’re using WordPress, you can run server-side caching by installing a plugin like W3 Total Cache or WP Rocket (which we use on all our websites).

Preconnect to required origins

Preconnecting to third-party origins is a way to speed up the connection time (DNS lookup, TCP handshake, TLS negotiation) between the browser and the origin. The browser can start doing the work in parallel with other resources to download, for instance, your CSS/JS and images. You can also use reconnecting to resolve website performance issues related to third-party content that’s slowly responding or returning errors. This is done by providing multiple origins with the same resource hint and letting the browser choose which origin you want it to try first.

Techniques can help improve your page speed and increase sales

Page speed is an essential factor in the success of your e-commerce site.
For instance, If your web pages take too long to load, you will lose customers — plain and simple. In addition to the negative impact on conversion rates that can result from slow page loads, page speed also has a direct impact on search visibility. Google Analytics reports page speed as a metric and uses it as a ranking factor in search results.

Use this checklist of techniques to improve the website performance of your e-commerce site and increase sales:

Get a CDN. A content delivery network (CDN) is a system of distributed servers that deliver web pages and other Web content to a user based on the geographic location of the user. CDNs speed up your website performance by delivering content from a server near your customer, reducing the distance data needs to travel, and accelerating delivery times.
Minify HTML, CSS, and JavaScript. Minification refers to removing unnecessary characters from code to reduce its size thereby improving load times.

Remove render-blocking JavaScript. If you’re using WordPress, try WP Rocket, which automatically optimizes certain rendering-related settings for you.


In addition to your hosting provider, there are a number of ways you can help your WordPress website run faster. For example, you can optimize your images. In conclusion, use the minify feature to remove unnecessary characters from your image filenames, thereby reducing their file size without sacrificing quality. You can also optimize your CSS, JavaScript, and HTML files to help WordPress load more quickly.

Sachin Kushwaha Author

Sachin Kushwaha is a Blogger at Digital Rank Brain. He is inspired by a lot of bloggers all over the world. He blogs on SEO, Social Media WordPress Guides, Blogging Tips, Money Making Ideas, etc

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