Are you looking for Instagram Reels business ideas? Instagram Reels the latest trend and it’s just waiting for business owners like you to take advantage.
Combine that with the fact that video content drives more engagement, connection, and trust, and you can see why Instagram Reels has become such a marketing tool for businesses.
I’ll explain what Instagram Reels are and why businesses utilize them in this piece and then go over:
- How to Create an Instagram Reel for Your business
- Get the most out of your Instagram Reels with these tips.
- Ideas and examples for Instagram Reels to help you promote your brand.
1. What are Instagram Reels?
Reels, Instagram’s newest mobile-only feature, allows you to create super-snackable videos of up to 30 seconds in length.
The following are the most important specifications to know:
- Duration: up to 30 seconds
- The resolution and aspect ratio are as follows: 1080 x 1920/ 9:16
- Reels are mobile-only, which means you can only upload and post reels from a mobile device.
You can upload a video from your camera roll or record it in the app. You can use filters, slow-motion effects, or add music.
The Reels feature also lets you record during breaks to set a timer and shoot in different locations. , outfits or whatever you want.
Even if you upload a pre-recorded video, you can combine other parts or videos into a single roll.
Instagram Reels are often seen as the “middle child” between Instagram Stories videos up to 15 seconds long that disappear and won’t appear in your feed after 24 hours and IGTV long-form videos up to 10 minutes long.
Instagram Reels live for over 24 hours and can be found in your feed.
But how can you leverage this feature for business, right? We have prepared 40 Weird Instagram Reels Ideas for Business for you.
Before we start creating reels, let’s first look at where they will be placed in the app.
2. Why Post to Instagram Reel
If you’re not sharing original content on Instagram Reels Ideas, you may be missing out on a great opportunity for your brand or business.
Reels are a new way to engage with your Instagram community and reach a larger audience. In fact, they are a real growth hack right now.
As with all new features, it’s a good idea to act while the iron is still hot: Instagram’s algorithm helps drive new features, and the competition is still relatively small.
Additionally, the new Instagram Reels tab is full of suggested content, which is a great way to reach new audiences and increase your organic discovery.
In this regard, Instagram recently announced that content with visible watermarks or logos from other apps (such as TikTok) will be less visible in the app.
This means that creating original content is more important than ever if you want to appear on the reels. and why we’re sharing 15 new content ideas in this blog post.
Even if you’re just testing Instagram Reels Ideas, it’s important to have some good content ideas and a clear goal in mind, whether that’s to reach a larger audience, give back to your engaged social community, or showcase your content and products to your followers.
3. How to find trending Reels
On Instagram, reels can be accessed and uploaded in a variety of places. Let’s see the most popular places.
3.1 The Reels Tab on Instagram
On your homepage, five icons are located near the bottom of the screen. The Reels icon is prominently displayed in the middle of the screen, with a clapboard-like icon.
Do you see it? This is the reels Explore feed. When you click on it, you’ll see a list of popular Reels, and you can scroll down to see many more.
The Reels marked with a Featured label have been hand-picked by Instagram.
3.2 In your Instagram account’s feed
Look for the same clapboard icon when you see posts from individuals you follow on your feed. You can’t seem to find it? Take a good look at the bottom left corner.
Simply enter a specific hashtag into the Instagram search field, and you’ll be able to see videos that use the same hashtag.
Step 1 – Click on the reel where you want to find similar content.
Step 2 – Tap on the description and check the hashtags used on the reel.
Step 3 – Tap on the hashtag you are interested in to find more related posts.
3.4 Search for audio
Let the music lead the way. When you tap on an Instagram Reel’s audio track name (look at the bottom of the screen), you’ll land on a page with other Reels using the same sound.
Stet 1 – If you really like what you hear, you can just tap on the ‘Use Audio’ button, to use the same track for your own reel.
Step 2 – An audio track can also be saved by hitting the Save Audio’ button, so you can make a video on it later.
3.5 Locate Brand or Business Reels
If you want to check out specific reels for a page, you can visit the page and find a section dedicated to reels with the same clapboard icon. This is similar to how IGTV videos are saved on a personal Instagram account.
4. How to Make an Instagram Reel for Your business
The following are the four fundamental steps for building an Instagram Reel for your business.
4.1 Enter Reels mode
Go to your profile, touch the + sign, and then select Reels to enter Reels mode in your Instagram stories.
4.2 Select your options
Special effects, music, length, speed, effects, touch up, and a timer is all available there. (Audio and effects can be added at a later date.)
Music: Select a music track from the app’s library or from other Reels users.
Length: Choose between 15 and 30 seconds for the duration.
Speed: Your video can be slowed down or sped up.
Effects: You can also utilize any of the filters you’ve already generated to add filters and stickers.
Touch up: To provide the appearance of smooth skin.
Timer: For hands-free video recording, set a timer.
4.3 Record, preview and edit each clip
While recording, you’ll see a progress bar at the top of the screen to help you meet your time limit.
When you’re done recording, click the preview button at the bottom right corner of the screen.
Remember that Reels can stitch together clips that you capture or upload from your gallery, so you can include those as well.
You’ll have more editing options when you hit preview, as well as the initial settings if you didn’t choose them before recording.
Audio controls: Adjust the camera audio and add music (if you haven’t previously).
Voiceover: Over the video, record audio.
Decorations: GIFs, stickers, emojis, countdowns, labels, and other items can be added.
Pen: Draw lines, arrows, scribbles, or write something
Text: overlay text in different colors
Alignment: Align elements from the previous clip before recording the next one to produce smooth transitions for situations such as changing clothes or the appearance of new characters in the video.
4.4 Publish your Reel
Once you’ve finished recording and editing all of your clips, click the “Share To” button in the bottom right corner (as shown above), and you’ll be directed to the publishing screen. You can select a cover, create a caption, include hashtags, and then upload your Reels.
5. Let’s get started by looking at each Instagram Reels Idea!
The Instagram reel ideas we share are just a few to keep your game up on social media! Explore Reels and get acquainted with Instagram organic growth with Instagram Reels.
Let your followers know about any interesting videos on your website or YouTube or maybe podcast episodes are a great way to update your social media platforms. Make some teasers on the topic of the episode with creative images. You can also talk about things and record them to catch the audience’s attention. some teaser videos about their visit to a particular location and added a CTA so subscribers can check out their YouTube channel for the full video.
Reels Ideas (2) Answer FAQs
To get more followers to your brand, you need to answer their questions! Instagram Reels FAQ Video is similar to a regular story or video, but you have to arrange them to fit into a fixed time interval.
Reels Ideas (3) Days in Life
There are many things to be presented in the video Days in Life. Mix your brand’s personal and professional sides or a little bit of both. Simply share a personal routine with followers or interview employees.
Reels Ideas (4) Community and Employee Spotlight
User-Generated Content (UGC) can present your products in the best light. When customers add and mention content to their profiles, make sure you always share their posts on your profile and save for future builds you may create.
Reels Idea (5) Go Behind The Scenes
Behind the scenes (BTS) videos are interesting because the public could see the true side of brands or content creators. A good BTS Instagram reel video could be bloopers or anything else behind the process of creating great content to share in feeds and stories.
Reels Ideas (6) Re-Introduction
People enjoy hearing stories. Especially if the stories are encouraging so that they can learn from them. Business profiles on social media must keep social characteristics that allow individuals to engage with their customers on a personal level. Introducing the team behind the brand or business and explaining how it got started can be a good method to test it out. Marketers must pay attention to both existing clients or audiences and possibly new clients or audiences.
Reels Ideas (7) Before vs After
Because it displays a result, this is one of the most popular Instagram Reels ideas in Before vs After videos. People like to see the end outcome of something, which is why this type of video is appealing. Before and after videos can be used to promote any type of service or product. Always keep in mind that there are a few constraints on how a commercial component can be displayed on Instagram. Keep it basic, appealing, and relevant to your company.
Reels Ideas (8) Do Challenges
Challenges are an excellent opportunity to become involved in the community. Every day, there are numerous social media challenges, demonstrating how powerful this method is. Dances are always popular, and they can be utilized in conjunction with other types of videos to promote a business or a brand.
Reels Ideas (9) Tips and Tricks
Content concerning tips and tricks or hacks is usually popular because it has educational value for the audience. Share your knowledge to assist viewers by creating a Tips and Tricks video to reach more people while also giving value to them. A digital marketing agency can always come up with at least 5 lines to go along with some promotional material that has either been used or has been lying on the shelf for far too long.
Reels Ideas (10) Fashion Videos
If you do it well, fashion reels can be a lot of fun! Consider the huge company Louis Vuitton, which exhibits pieces of their collection in visually appealing Instagram Reels videos. Consider creating a fashion show based on a world designer to attract more viewers.
Reels Ideas (11) Food Recipes
Food recipe reels can be entertaining in a variety of ways. It may be a good idea for a brand that sells cutlery, spices, or cooking utensils. The Instagram Reels Video can demonstrate the product’s functioning.
Reels Ideas (12) Travel Videos
Reel Instagram Travel videos do not always have to be travel stories. It could be travel advice or destination recommendations.
Fear of missing out, or #FOMO, is a potent technique to recruit new followers and tap into fresh sources of inspiration. FOMO Instagram Reels should include exotic travel destinations, street delicacies, or any other travel-related element.
Their movie encourages viewers to visit those areas on their own, and it would be an excellent fit for firms that operate travel agencies.
Reels Ideas (13) Tutorial Videos
When it comes to the type of content people enjoy watching, tutorial or how-to videos are a safe bet. Instagram Reels Ideas are an excellent format for them, especially if you have a clear idea of how to structure the content. He shows how he gathers sunflower seeds, and this video has over 84k views. A how-to video’s informative component can be based on a piece of information that people may not be aware of but would undoubtedly find intriguing. Make a list of ideas and start reeling!
Reels Ideas (14) Work on Evergreen Content
Repurposing material is an excellent approach to introduce a brand to new followers while also providing a brief recap of earlier content that they may be less interested in watching. Their profile may not be a brand, but with 68.4k followers, they certainly have an impact! Micro-influencers can make a major difference in a company’s marketing activities.
You’re ready to design, develop, and share compelling Instagram Reels and Reels Remixes to keep your followers interested. If you want to learn how to use Instagram stories for business, check out this article we wrote. We’d love to answer your questions, so please post them in the comments section below. Also, if you found this post useful, please share it with your friends who are trying to create Instagram Reels as well.