On-Page SEO: The Beginner’s Guide (2022)

On-page SEO is one of the most important aspects of any successful SEO campaign. It typically represents 35% of a website’s SERP ranking factors. This guide gives you on-page search engine optimization techniques essential to boosting your SERP rankings and getting more qualified traffic to your site.


1. What is on-page SEO?

SEO stands for Search Engine Optimization. SEO is the process of getting traffic from the organic, or non-paid, results on search engines.

On-page SEO refers to all the things you can do on your website to help you rank higher, such as more optimized content and page titles.

Optimizing your website for search engines is an important aspect of running a successful business. If people can’t find you through a quick Google or Bing search, it’s going to be that much harder for them to discover your website, and therefore your business.

Because there are so many moving parts with SEO, you must have a point of reference so you can understand the most important things to focus on at any given time. That’s why we created this guide. It’s here to help you make sense of SEO and how it pertains to your business.

We cover everything from understanding what SEO is, how it got started, and where it might be going in the future — all in one place.


2. Title tags

The tag is an HTML element that specifies the title of a web page. Title tags appear on search engine results pages (SERPs) as a clickable title for a specific result and are important for usability, SEO, and social sharing. A webpage’s title tag is intended to provide an accurate and concise description of the content on a page. This tag is placed between the <head> tags in HTML, and should typically be no longer than 50-60 characters, though Google may display only the first 55-60 characters.

This article will help you understand what a title tag is, why it’s important, how to optimize it for Google, and how to optimize it for people.

For example: <title>Title Tag Best Practices, Guidelines &

Examples</title>

The title tag is one of the most important elements for SEO. Search engines use it to display a page in search results, which means it’s also important for usability and social sharing.


3. Meta descriptions

Meta descriptions are HTML properties that provide a brief description of web page content. On search engine results pages (SERPs), meta descriptions are commonly used to provide preview snippets for a webpage.

3.1 Why meta descriptions are important

Meta descriptions can impact the click-through rate of your site in Google’s search results, which is a ranking factor. Despite this, many webmasters don’t put in the effort to optimize their meta descriptions properly.

3.2 Use short and descriptive meta descriptions

Google generally truncates snippets to between 155-160 characters, although meta descriptions can be any length. We recommend keeping meta descriptions between 50 and 160 characters long probably to be completely descriptive. You should also strive to make every description unique on your site.


4. schema markup

Schema markup, also known as structured data, is code that you put on your website to help the search engines return more informative results for users.

There are many different types of schema markup you can use, and they can be added in several ways.

If you’re not using schema markup, you’re missing an opportunity to help search engines better understand your content and display it more compellingly.

This guide will show you how to add schema markup to your WordPress site using both a plugin and by adding the code yourself.

4.1 The most common types of schema markup:

Local business – Location name, address, phone number, opening hours, etc.

Product – Product name, price, availability, user ratings, etc.

Recipe – Recipe name, cooking time, calories per serving size, etc.

Review – Review author name, date published or updated, star rating, etc.


5. Header tags

H1-H6 header tags are HTML elements that separate headings and subheadings from other types of text on your page (e.g., paragraph text).

Header tags have been proven to improve usability, target keywords, and increase conversion rates. They also help search engines better understand the topics you’re trying to rank for.

Search engines use them to index the structure and content of your pages. Users skim your pages by their headings. It’s simple: If a heading is not properly tagged, it will not stand out in the eyes of search engines and users. This can lead to lower rankings in search results, fewer views, and a bad user experience.


6. User-Friendly Content

The user-friendly content is content that’s easy for your readers to understand and use. It makes their lives easier. It helps them solve their problems. And it doesn’t put up barriers in front of them (like confusing navigation or an awkward layout).

User-friendly content brings in more traffic and keeps visitors on your site longer. For example, if readers find your content useful, they’re more likely to share it with others (which increases traffic). Or if they can find what they need quickly and easily, they’re more likely to come back later (which increases repeat traffic).


7. Keyword research & keyword use

You can make sure that your page is performing at its best by carefully choosing the keywords you use. The ideal keyword is one that has a high Local Monthly Search Volume and a low SEO Difficulty Score.

Using SEMrush, you can search for a keyword, and then enter your domain name to see how many pages are already ranking for that term. If there are only a few, it’s likely your page will be able to rank well for that term. However, if there are hundreds of results already, you may want to change the keyword to something more specific or unique to your brand.


When it comes to on-page SEO, there is a lot to cover. You need to make sure that your titles, meta descriptions, and images are optimized for search engines. But what about internal links?

Internal links are hyperlinks that point at the same domain as the domain that the link exists on. An internal link, in layman’s terms, is one that points to another page on the same website.

Internal links are important for SEO because they help establish site architecture and spread link equity (ranking power) around websites.

Google uses links as a way to discover new pages and websites. When Google crawls a webpage, it sees any links on that page pointing to other pages and adds them to its index of pages to crawl. If those pages have not been crawled, then Google will add them to its list of pages to crawl. Once they are in Google’s index, they can begin to rank for relevant search terms.

When you place internal links on your site, you are essentially telling Google which pages are most important. You can do this by linking to high-value pages frequently while also making sure they have lots of outgoing links pointing back out in return (learn more about how this works here).


Outbound links are part of that equation. And they’re probably the most overlooked part of on-page optimization.

Put simply, outbound links are links to other sites from your site. They make up part of your on-page optimization for two reasons:

  • They tell Google what your content is about. When you have relevant outbound links from your site, it helps Google understand the topic at hand. It also shows that you’re linking to trustworthy sources of information and not just trying to sell something.
  • They improve user experience. If you’re writing a blog post about Facebook marketing, it can be beneficial for the reader if you link to Facebook’s official business pages for more information about some topics. Or if you have an article about SEO, it might be helpful to link to Google’s SEO starter guide.

10. Image optimization & alt tags

I’m going to start with the basics – don’t forget to add ALT text to your images. Alt text, also known as alt tags, is a description of an image that’s added to the HTML code that displays it. You can see an example of what this looks like in the image below.

The HTML code for the image above looks like this:

<img scr=”image-alt-text.png”alt=”Example of alt text on an image”/>The important part here is the second tag in between the <img> and </img>. This attribute is where you’ll add your alt text, which should describe what the image is or what it’s showing.


11. Optimizing your URL structure

The words people type into a search box carry extraordinary value. Google receives about 3.5 billion queries each day and 1.2 trillion searches per year worldwide. The keywords people type into search engines carry extraordinary value, and SEO exists because businesses want to show up for those valuable searches.

One of the most important aspects of on-page SEO is optimizing your URL structure.

For example, if you’re writing about how to optimize headings on your blog, it would be a good idea to use the words “optimize,” “blog” and “headings” in your URL. Rather than using the URL: www.digitalrankbrain.com/p=123

You should use: https://www.digitalrankbrain.com/google-core-web-vitals-a-new-approach-to-site-speed/


12. Loading speed (technical SEO)

Google considers page speed to be one of the most important ranking factors. A poor page speed means that search engines can scan fewer pages with their crawl budget, which may harm your indexation.

However, research has shown that a faster web page response can result in higher visitor engagement, retention, and conversions. This is why you need to evaluate your online store’s page load times regularly and make improvements where necessary.

There are several tools you can use to test the loading speed of your online store:

Google PageSpeed Insights — This tool will analyze the content of a web page to get a list of suggestions on how to make it load faster. PageSpeed Insights also provides suggestions on how to improve your website’s overall user experience.

GTmetrix — this tool also measures your website’s performance based on Google’s PageSpeed Insights ruleset and Yahoo’s YSlow ruleset. It will provide you with an overall score (0-100) as well as recommendations for speeding up your page load time.

Pingdom Tools — this tool allows you to check the load time of any web page, analyze it and find bottlenecks.


13. On-page SEO is a powerful way to rank in Google.

On-page SEO is the technique of optimizing individual web pages in search engines in order to rank higher and earn more relevant traffic. The on-page factors are different from off-page SEO factors such as backlinks, social media signals, etc.

On-page SEO is about optimizing a website for search engines by improving the internal structure and content. This helps search engines find and index your site easily. On-page SEO can be done even if you don’t have administrative access to your website’s CMS or an HTML file editor.


Conclusion:

The search engine validation algorithm is what drives how the search engine spiders index pages. If a computer bot can’t understand or read your content, then it isn’t likely to rank you high in its results. On-page SEO factors are rules that help optimize each page on your site to achieve this goal. If done correctly, and you have decent quality content, your search rankings could potentially improve dramatically with few changes to your site’s design or architecture. As such on-page SEO best practices should be incorporated into any webmaster’s arsenal of SEO knowledge, no matter the size of their website.


Sachin Kushwaha Author

Sachin Kushwaha is a Blogger at Digital Rank Brain. He is inspired by a lot of bloggers all over the world. He blogs on SEO, Social Media WordPress Guides, Blogging Tips, Money Making Ideas, etc

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