However, as a marketer or business owner, it is important to understand how the Instagram algorithm works and what type of Reels content increases your chances of reaching more people and ultimately generating more sales.
Hacks tell you everything you need to know about how the Instagram Reels algorithm can increase Instagram engagement and target the right followers.
Instagram has a knack for adapting popular social content formats on its platform, and Reels is a prime example of this. Instagram Reels work similarly to TikTok: short-form videos that are 60 seconds or less.
As the platforms follow a similar content structure, many creators apply their TikTok content strategy and the content itself to Instagram Reels. and valuable user experiences rich in unique content, treating Reels as TikTok’s fraternal twin may not yield the best results.
In fact, Instagram uses a different algorithm for each part of its platform, and the Instagram Reels algorithm is its own beast. You need to know.
What exactly are Instagram Reels?
Instagram Reels is a video feature that allows users to share engaging short-form video content (from 15 to 60-second videos).
Reels allows users to view powerful Instagram analytics, including data on which accounts have been reached and how many times the video has been shared or saved. On the other hand, Stories disappear after 24 hours and have a limited view on Instagram.
The Reels Algorithm: An Overview
First of all, if you want to get the most out of your Reels content, don’t repost from TikTok. Yes, it’s convenient, but the Instagram Reels algorithm doesn’t send watermarked content to unfollowing users. However, if you create TikToks and want to repost them to your followers, you may know that it won’t do much to increase your reach and audience.
How does the Instagram Reels algorithm work?
According to an Instagram announcement, the social media app is driven by “a multitude of algorithms, classifiers and processes, each with their own purpose” that select a personalized experience for each user.
This algorithm is defined by what Instagram calls “signals,” or information about who posted the content, what the content is about, and their preferences. Every part of the platform, whether it’s the newsfeed, the tab Its own algorithm signaled “Explore” or Reels.
First and foremost, Instagram Reels are for entertainment. Like the Explore tab on Instagram, much of what users see comes from accounts they don’t follow.
The most important Instagram predictions are:
- The probability that a user sees a complete reel.
- If a user likes it.
- Whether a user will say it was entertaining or funny.
- If a user goes to the audio page and states yes or no, they can be inspired to create their own reel.
Instagram utilizes the following signals for Reels, in order of relevance, based on these predictions:
your activity. Instagram says it looks at things like Reels that you’ve liked, commented on, and interacted with. These signals help the platform to understand which content is relevant to you.
Your interaction history with the person who posted the reel. Similar to Explore, the video Instagram is showing you were probably made by someone you’ve never heard of. but you may have interacted with them. This gives the platform an idea of how interested you are in the content they are sharing.
The Reel’s information. These are signals concerning the content, such as the audio track, video comprehension based on pixels and full frames, and popularity.
About the person who posted it. Instagram considers overall popularity to help find engaging content from a variety of creators, giving everyone a chance to find their audience.
The Reels Algorithm’s Content Ranking Method
The Reels algorithm assigns a ranking to content based on three factors: user activity, creator activity, and Reel content.
User activity includes which Reels a user has recently interacted with as well as the user’s history of interacting with creators (you!). The audio track, video comprehension, and popularity are all details regarding the Reel.
The most significant signal is user action, thus your top objective should be to convince people to watch your Reels completely, like them, and click the audio to build their own Reel.
The main purpose of Reels is entertainment, but you have to make sure that the content is of high quality. For example, the trend of Reel, like popular audio tracks. Using a cover photo will help your reels blend into your feed’s aesthetic.
You can use text on your reels, but covering the image with too much text will hurt your reach. You should also avoid putting up reels with a border.
In addition, Creator information describes how other users interact with the creator who posted. So if the creator has more engagement with a video, their content will most likely rank higher.
Instagram even points out that the algorithm favors smaller creators as long as they create fun content. Instagram recommends getting creative and using music from Instagram’s music library or original audio created on Reels.
The Instagram feed is limited to users of accounts that already have a follower, so hashtags help users discover content and find new accounts to follow.
Instagram Reels: A Short History
Instagram launched its Reels feature in August 2020. By June 2021, the company announced the launch of Instagram Reels ads, which are up to 30 seconds long and allow users to like, comment, share, and save the ad. just like native reels.
In August 2021, Facebook announced they were testing Facebook Reels to allow Facebook users to create and share Reels on their news feed or within Facebook groups.
In late September, the company officially launched Facebook Reels for U.accounts and launched an additional payment incentive (available by invitation only) called Reels Play for Facebook and Instagram Reels creators. With over a billion users on Instagram and the promise of more features for Reels, the social network is quickly becoming a smart way for businesses to reach their audience and showcase their products or services.
How to dominate the Reels algorithm
In order to break down the Reels algorithm, it’s important to understand the type of content the platform values.
Instagram’s recommendation standards are used to select which videos are shown to a bigger audience.
These recommendations address things like low-quality content that promotes unsubstantiated financial or health claims. , violence, self-harm, sexually explicit content, and content that contains clickbait, engagement-bait, or misinformation related to vaccinations.
Instagram will also not recommend certain reels to users if the video:
- Low resolution, blurry, or has watermarked logos from another platform (e.g. TikTok).
- Is uploaded with a frame.
- In most cases, it is covered by text.
- Aimed at political issues Created by or on behalf of political figures, parties, or government officials.
How to Make a High-Quality Reel
Access Reels by going to the Instagram home feed, clicking the “reels icon” and then scrolling down to the “Reels” tab at the bottom. You can upload your own footage or record it with an Instagram camera. To begin recording, open the camera and select the Reels icon.
In addition, choose your music and desired video length. If you want to use a specific trend tone, you can search for it and click the Use Tone button. Then record or upload your footage.
When shooting on Instagram, you can start and stop as many times as you like and use the snap button for smooth transitions. You can trim clips with the scissors button.
Therefore, adding subtitles to reels with voiceover makes your reel accessible to your audience. Once you’re ready, create a cover photo using a photo from your camera roll. Roles captures the photos automatically from his video but tends to be of less quality.
Remember that the Reels algorithm prioritizes entertaining content. With this in mind, getting creative with the editing features available is crucial to the success of your reels.
1. Use Audio
The roles are short. The platform was created with the intention of keeping people scrolling. You only have a few seconds to grab viewers’ attention before they move on to the next video.
Picking an interesting and trending song is a great way to keep them watched long enough to pique their interest. By using trending sounds, your content will also appear to users browsing those sounds.
2. Add Effects
As you create and edit your reels, you’ll have access to a variety of special effects designed by users and Instagram alike. Since you have a minute or less to get your message across, effects are a great way to share what you need without words.
3. Adjust the Speed
Your Reel will look sloppy if your lips don’t match the sound. You can adjust the speed of your video to match the flow of your audio. The key to generating a professional-looking Reel is to align your movements with the sound.